The EU authorities have today stepped into the argument regarding Internet privacy in the UK, something which has been highlighted by targeted advertising company Phorm and Google Street View. The commission has now challenged the UK authorities to demonstrate that UK privacy laws run in tandem with the EU privacy laws and there are no legal implications.
The argument has been ongoing for some time after BT, Virgin and TalkTalk signed up to the controversial target advertising system Phorm, which monitors Internet usage and targets specific adverts at specific users. This is something we have covered in detail on the website, but the introduction of the EU authorities into the mix will be worrying for those involved with Phorm. There have been a number of complaints from Internet users in the UK who believe there are privacy invasion issues and are seeking a definitive ruling on the subject.
The UK authorities now have two months to convince the EU authorities that UK privacy laws are protecting Internet users, in line with EU privacy laws. If the UK authorities are unable to convince their EU counterparts that the system is wholly legal then we could see the UK authorities taken to the EU Court of Justice were the subjects would be discussed in great detail and a definitive ruling announced. |
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