Another Christmas another short supply of the best selling games console and again it is the Wii which is in the headlines. Despite the signs that the Wii would be the more popular of the games consoles sought this Christmas it has been revealed that supply will not be able to keep up with festive demands.
However, it seems as though there is very little which Nintendo can do with their manufacturing division working flat out having just increased output by 33 percent a month from 1.6 million to 2.4 million units, yet still shelves are emptying faster than they can be refilled. It puts the whole situation into perspective when you consider that Sony will ‘only' sell 10 million consoles worldwide this year, with Nintendo likely to sell that amount in just 3 months!
There are obvious concerns within Nintendo that consumers will go elsewhere if they are unable to purchase the consoles of their choice but in reality there is nothing which they can really do about in the short term. The massive investment needed to align supply with demand would not come online for some months by which time the extra capacity may not be required. |
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