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| Phorm isn't ethical marketing... Phorm strips customers away from web sites, by exploiting their content, and gathering intelligence about the customers/visitors that use them. And then hawking that data to competitors.
Effectively mass industrial espionage.
Consequently it is parasitic, and damaging to the UK online economy. The Copyright Act protects publishers, and RIPA protects data communications from this type of illegal exploitation and interference. |
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| Unfortunately the message is not getting through. The question is WHY are the UK authorities rubber stamping these controversial targeted advertising systems?
Phorm is an invasion of online privacy and contravenes EU privacy and data interception laws as well as websites copyright.
The current (third) trial of BT webwise is requred to be opt-in where the user can make a fully informed choice before doing so. BT fail to obtain consent from the websites whose intellectual property they will profile for their own commercial gain. Any copyright notice is ignored. |
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| In an economic recession, making those marketing budget pounds work harder than ever is vital. Targeted advertising by Phorm looks to be a really effective way of making that happen. Imminent rollout across the whole of BT apparently, so time to get in quick with them and gain first-mover advantage. If you don't your competitors will.
Hammy |
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| What message is that? Profit over privacy? |
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| Phorm faces a big backlash over privacy concerns as it is basically spyware except that unlike malware on your PC you can't get rid of it as it reads all your internet data at the ISP end before you get it. Even if you tell it to stop sending more ads it still reads all your data and builds a profile on you.
I believe the Guardian was going to advertise through it but pulled out when the backlash started saying it wasn't compatible with the aims of their business.
The only way it may start up is through ignorance and apathy of BT users although when most people find out what it does they want out. |
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| PHORM must be stopped NOW before our online privacy sinks to an all time low. If nobody clicks on any of the ad links, then no profit for BT or PHORM and PHORM will just wither and die through lack of funds.
WECPC |
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| One thing only, Rubber has a habit of bouncing back, especially if the premises on which the Rubber stamping are done on are just "Plain Illegal"! |
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