The BBC has just announced a management reshuffle at its BBC HD (High Definition) division with Danielle Nagler replacing Seetha Kumar, who has been there since the service was first trialled some time ago. While the likes of Sky TV has been very proactive in introducing an array of HD programming material many of the other mainstream TV companies have been a little slow off the mark.
Now that the BBC HD service is well and truly passed the trial stage it was perhaps inevitable that a more market orientated manager would take over the reigns. Historically the BBC has been very good at creating new services, just not so good at marketing them but it looks as though lessons have been learnt.
High Definition TV is the way forward for the television industry, offering a much improved experience for the viewer and also making the most of the ground breaking technology which is on the market today. The BBC estimate that there are 10 million HD TVs in the UK but only a handful are actually being used to receive and watch HD programs.
As Sky and now the BBC put their markers down for the future it will be interesting to see what the other players in the industry will do. |
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