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Reader Comments: 0

Google wants us to have free cell phones

Monday, November 13, 2006 at 16:55 by Simon Spicer

Google is looking at cell phones as the future for targeted advertising. Google have said that they want to see mobile phones given away freely to users who will accept the adverts on their phone.

Google CEO Eric Schmidt said "Your mobile phone should be free. It just makes sense that subsidies should increase as advertising rises on mobile phones."

More people have mobiles, they are spending much more time using them and more people are using them to surf the web, watch TV Google obviously see this as a prime opportunity.

Google has already partnered with mobile phone networks in Japan and is enjoying early success.

Comment # 1 on 14 November 2006 at 07:54 by Anonymous

I would like to have a free phone and a good ads remover. Oh it kills Google's business model? How unfortunate!

Comment # 2 on 15 November 2006 at 02:28 by Anonymous

im in

Comment # 3 on 15 June 2007 at 15:51 by littlebeatle

Got a link while searching about this [url]http://win-tweaks.dohub.com/google_phone.htm[/url] Google Chief Executive Eric Schmidt sees a future where mobile phones are free to consumers who accept watching targeted forms of advertising. Schmidt said Saturday that as mobile phones become more like handheld computers and consumers spend as much as eight to 10 hours a day talking, texting and using the Web on these devices, advertising becomes a viable form of subsidy. "Your mobile phone should be free," Schmidt told Reuters. "It just makes sense that subsidies should increase" as advertising rises on mobile phones. He was interviewed following a speech on the theme of business innovation organized by Italian student groups and the Graduate School of Business at Stanford University. Schmidt also said his company was working on how to allow users to maintain basic control of their personal data. 8D

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