It has been announced that Google are upping there stakes in the search engine market by buying the rights to a new text search algorithm called Orion.
Orion has been developed by a PHD student at the University of New South Wales, Australia. The PHD student, Ori Allon is rumored to be Google's latest employee after attempts were made by fellow search engine giant Yahoo failed.
Both the major search engine companies were interested in the new technology but reports say Google have won the right to use the algorithm.
The 26 year old PHD student responsible for Orion hopes it will revolutionize the way search engines work. Instead of building a new platform on which search engines run, Orion is said to integrate with existing systems, and works by reading the ‘most relevant' text on webpage's therefore filtering out unwanted results quickly.
Dr Martin, project supervisor says:
“Orion will make web surfing much easier and much less frustrating. You won't have to click search result links to see if the information you are after is on that webpage. There will be no need to go back and forth again and again till you find it".
The University of New South Wales has said it will keep ownership of Orion, as it was developed under its universities PHD program and stands to make a lot of money for everyone involved.
At the moment Orion only works for webpage's written using the English language.
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