Nielsen//NetRatings, a global leader in Internet media and market research, today reported that the total number of searches in the U.S. conducted across approximately 60 search engines grew 55% year-over-year to nearly 5.1 billion searches in December 2005.
There were 3.3 billion searches conducted via search engines in December 2004. While the number of searches conducted online swelled, the number of people connecting to the Internet rose a mere 3% to 207 million people in the U.S.
Ken Cassar, senior director of analytics, Nielsen//NetRatings said,
"The double-digit increase in online search activity marks a significant milestone in the evolution of Internet consumer behavior. Online search is the primary tool most people rely on to do everyday research."
Google rose nearly six percentage points to garner a 49% share of all searches in December 2005 from a year prior. Yahoo! Search and MSN Search experienced slight declines in their search share points.
The top three search engines all experienced double-digit growth year-over-year in December 2005. Google Search grew 75% to nearly 2.5 billion searches; Yahoo! Search rose 53% to nearly 1.1 billion searches, and MSN Search increased 20% to 553 million searches.
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