In a first-of-its-kind agreement between a major music company and the leading Internet communications company, Warner Music Group Corp. today announced it will make available master recordings from WMG's roster of world-renowned recording artists as ringtones to the more than 74 million registered users of Skype, who benefit from unlimited voice and video calls for free over the Internet.
In the coming months, consumers will be able to download master ringtones from WMG artists including Madonna, Green Day, Mike Jones, Paul Wall, D4L, T.I., and many more to Skype's Internet calling service for play back when Skype users receive incoming calls.
Madonna will be the sole artist to headline the 'Featured Artist' section of the Skype online retail store upon its launch. In addition, Skype's online retail store will feature master ringtones of "Hung Up," "Push" and "Sorry," the eagerly anticipated new single from Madonna's latest multi-platinum album, Confessions on a Dance Floor, as well as past Madonna hits 'Like A Virgin," "Vogue" and more.
Skype's "Featured Artist Program" will showcase content from a single artist and will include a direct link to an artist-branded page where ringtones can be purchased.
Alex Zubillaga, Executive Vice President, Digital Strategy and Business Development at Warner Music Group said,
"Warner Music Group is pleased to partner with Skype as they launch the first music personalization products in the Internet voice calling category. We are excited that more than 70 million Skype users around the world will now have the ability to enjoy content from Warner Music Group artists. Furthermore, this agreement exemplifies our commitment to finding new ways our artists' music can be experienced across emerging platforms and distribution channels."
Saul Klein, Vice President Worldwide Marketing, Skype added,
"As Skype continues to grow as a mass market phenomena we are excited to partner with industry leaders in the entertainment industry like Warner Music, to offer great content from artists, such as Madonna, to Skype's fast growing global user base."
The Skype retail store is expected to eventually expand to include ringback tones and other music-based personalization content from WMG artists.
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