For the first time in it's history, processor manufacturer AMD has outperformed rival Intel in the US retail market, according to market researchers Current Analysis.
The lead was not a great one, AMD sales accounted for 49.8% of sales in October 2005 whilst Intel sales made up 48.5%, but that is hardly likely to matter over at AMD headquarters. The point is that it is possible to beat Intel at their own game.
Although the figures only consider retail sales, and not sales from online retailers such as Dell, this is still a significant move forward for AMD. Intel have been relying on the power of their brand for some time now, whilst AMD have been moving forward with innovative ideas such as 64 bit consumer processors and dual core consumer processors. As well as that they can no longer be seen solely as the cheap alternative, many of AMD's top end processors are now considerably more pricey than their Intel counterparts.
It will certainly be interesting to see what happens over the next few months and to see if AMD can build on this success. We'll keep you posted whatever happens.
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