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Can Blu-ray discs stop piracy?
Wednesday, August 10, 2005 at 15:24 by Kathleen Hill
In a move to protect against illegal copying and large scale piracy, while leaving consumers the flexibility to enjoy copies of their legally purchased content, the Blu-ray Disc Association (BDA) has adopted the most comprehensive Digital Rights Management (DRM) ever employed on an optical disc format.

The new Blu-ray content management system includes three primary components: Advanced Access Content System (AACS), "BD+", a Blu-ray-specific enhancement for content protection renewability, and ROM Mark, a measure unique to Blu-ray Disc to guard against mass production piracy or the mass duplication of unauthorized copies of pre-recorded media.

IDC's Joshua Martin, commented,

"Content protection is a critical issue for next-generation media distribution. Finalizing the content protection scheme is critical for the launch of blue laser optical disc technology, and new protection schemes should allow for increased consumer flexibility while better protecting prerecorded content compared to current DVD technology."

The foundation of the Blu-ray content management system, AACS, is a state of the art content management system that is many times more powerful than that used in DVD. AACS enables new usage models around network functionality and Internet connectivity including managing copies, in an authorized and secure manner.

In addition to AACS, the BDA took a dramatic step in the battle against mass production piracy with the adoption of ROM Mark. ROM Mark is a new technology designed specifically to thwart large scale, mass production piracy. To combat this, the ROM Mark technology embeds a unique and undetectable identifier in pre-recorded BD-ROM media such as movies, music and games. While invisible to consumers, this ROM Mark can only be mastered with equipment available to licensed BD-ROM manufacturers, essentially preventing unauthorized copies of a disc.

The BDA also adopted "BD+", a Blu-ray Disc specific programmable enhancement that gives content providers an additional means to respond to organized attacks on the security system, by allowing dynamic updates of compromised code. With these enhancements, content providers have a number of methods to choose from to combat hacks on Blu-ray players. BD+ affects only players that have been attacked, as opposed to those that are vulnerable but haven't been attacked and therefore continue to operate properly.
 
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Comment # 1 on 10 August 2005 at 15:25 by Anonymous
Pointless. It'll take less that a month before "DVD Jon" Johansen has cracked this.

Comment # 2 on 10 August 2005 at 15:32 by Anonymous
hahahaha. losers. They can run but they can't hide. Well, can't blame them for atleast trying.

Comment # 3 on 10 August 2005 at 16:53 by Anonymous
even the sector mags are saying that you cant defeat someone pointing a dvcam at the screen

Comment # 4 on 10 August 2005 at 17:43 by dpvreony
Bring back vinyl!

Comment # 5 on 10 August 2005 at 21:59 by OZGOTHIC
Although I love the idea of BLue ray I think technologies are playing the consumer too much. Why not make the leep to DUAL layer blue ray RW formatt, a 50 GIG Disk. it makes more sense and the most flexibility for muslic and video lovers. Im not going to jump into blue ray toll it presents ifself better. Are we (people in the US) gonna get the drives first and no media? Again? Will thses drives reed incredibly slow ? considering the siz. And what happen to that 7 beem DIsk reader 40X40- why not have a 7 beem DVD/blue ray reader? wouldnt that increase the speed information is recieved?

Comment # 6 on 10 August 2005 at 22:03 by Rich
Hi. Blu-ray is already dual layer.

Comment # 7 on 28 August 2005 at 02:59 by Anonymous
That ain't enough. We need more layers of protection, such as fingerprinting of copies made by consumers to make sure that copies' fingerprinting matches the fingerprint on the reader and don't work in another person's machine, and machine theft protection. We should also allow technology that lets consumers give copies to friends in a legal way.

Comment # 8 on 21 September 2005 at 23:38 by reezeh
Interesting points... But ask why people DO pirate dvd's... it it because they cost too much, or is it because here in the UK the CONTENT of the disks is generally of a much lower quality / quantity? Erm... I wouldn't count an Arabic or Lithuanian soundtrack - aka dubbing as an "extra"quite the opposite in fact. Also, it is quite often cited that UK film copies are hacked to bits by the censor. I actually have a proper dvd of the film Predator, which cost twice what the VHS did and it is actually inferior, in that the BBFC actually made cuts to the film for the dvd that were not made for the videotape! (notable is the "stick around" bit). I personally can't help but think and feel that the marketers will be rubbing their hands with glee and saying "Oh goodie. Another chance to fleece the British public" The best we will get here are substandard edits and perhaps a load of shovelware for our hard earned cash.

Comment # 9 on 06 March 2006 at 20:11 by skbz
This is all pointless, you'll be able to download films at $2 within 4 years. download will take about 15 minutes. Playback right there on your handheld, or wifi it across to your tv See iTunes

Comment # 10 on 23 March 2006 at 14:28 by Anonymous
in reply to Comment # 3 - Actually, with the new watermark system, the player will shut down if it detects the hidden audio and video watermarks embeded in the media stream. That means no more movie cinema rips. in reply to Comment # 7 - That's just what we need, more people tracking our every move. Hell, let's implant chips in people to track them and stop crime. After all, if it's good enough to protect the RIAA it's good enough for the Government. in reply to comment # 9 - that's just what we need, the ability to pay $2 to rent a movie and watch it on a 4.3 inch LCD screen. Add another $4 to that and you can watch it on a 20x30 foot cinema screen in hi-def surround sound. This is just a repeat of 1948. Will someone please start teaching history again? http://www.hollywoodreporter.com/thr/film/feature_display.jsp?vnu_content_id=1000966734

Comment # 11 on 29 April 2006 at 13:13 by kavakava
No way.

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