| Napster to launch portable iPod rival |
| Thursday, February 03, 2005 at 08:51 by Andy Holliday |
Napster are to launch an advertising campaign starting with this Sunday's Super Bowl in a bid to steal a slice of the iTunes action.
A Napster To Go premium service will be launched so that consumers can download up to a million tunes onto compatibile portable music players for a fee of $15 per month.
iTunes' extremely popular online music store offers customers songs on a pay as you download service for 99 cents per tune, but Napster believes its pricing model will persuade music fans to switch allegience.
The theme of the $30 million ad-campaign will be "Do the Math" and is in stark contrast the the earlier days of the file-swapping service which was driven into bankruptcy and then bought by Roxio for $5 million and re-invented as a legal download service. |
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