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Sony surprises everybody with low PSP price
Wednesday, October 27, 2004 at 13:56 by Craig Beaumont
Sony Computer Entertainment (SCEi) has today announced the price for their first step into the handheld gaming market. The much hyped and highly anticipated PSP (PlayStation Portable) was expected to have a high price at launch but Sony have surprised everyone promising a shipping price of 20,790YEN ($195 or £105) for the handheld.

They have also said that the PSP will be released in Japan on 12th December with the US and Europe seeing it by the end of March 2005. This release dates was dependent on the number of launch titles that developers can have ready by this date but Sony hopes to have 21 titles available for the Japanese launch of the 100+ titles that are in development currently.

Sony also confirmed some further details about the PSP, a maximum of 16 PSP can be connected to each other in its WLAN 'ad hoc' mode with infra-red and USB 2.0 connectivity. Accessories such as a battery pack to enhance its 4-6 hour lifetime will be available as will remote control headphones and expandable Memory Stick upgrades.

This looks like a fantastic piece of kit for a price we never expected, if the launch titles are as strong as previous Sony hardware launches Nintendo's DS will have quite a fight on its hands if it's to keep the market share the GBA has dominated over the last few years.
 
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Comment # 1 on 27 October 2004 at 17:48 by Anonymous
Stop to consider this first.

Sony is planning to illegally dump their Sony PSP at 60% below cost, selling PSP for only $180.

Sony can get away with dumping in Japan, but else where this is a different story. Sure dumping is tolerated amoung full-sized game consoles, but not in the handheld computer market! There are already many, many companies in this market: Palm, zodiac, Dell, HP,...

For Sony to start dumping a handheld computer into this market that is already established would be a highly illegal and anti-competive move by Sony. Sony should not be allowed to get away with this and ruin the competiveness of the market with anti-competive monopoly tactics and deep pocket money burning.

Zodiac, Palm, Dell, HP, PocketPC, Apple and anybody who makes handheld computers or MP3 players should prepare to sue Sony for being monolopistic a-holes and trying to take over a market by dumping their product at a 60% lose. It is against the law to sell products at a lost particular when the market for handhelds is already well established. Dumping products is anti-competive, monopolistic, highly unethical, and highly illegal. Shame on Sony.

Somebody should put an end to this by filing an injuction against Sonywhen they launch their product or sue Sony for damages inoccured by dumping.



Comment # 2 on 30 October 2004 at 17:16 by kavakava
Well, they did not really surprise me- I don't think that a £100 is THAT low. They are certainly not doing this for charity. [^]

Comment # 3 on 31 October 2004 at 12:31 by Anonymous
"Dumping: The practice of selling goods abroad below their normal market value or below the price charged for the same goods in the domestic market of the exporting country. Dumping can be a predatory trade practice whereby the international market, or a certain national market, is flooded with dumped goods in order to force competitors out of the market and establish a monopoly position. Oftentimes, government subsidies are used to help absorb temporarily the losses caused by predation, leading to friction among trade partners. Dumping and predation are considered to be unfair trade practices and, as such, are prohibited under many national trade laws. The most common antidumping measure is an added import duty calculated to offset the "dumping margin," that is, the discrepancy between home price or cost and the export price.

A PSP is a handheld computer. Just because Game console companies have been able to get way with dumping their products in the past does not make it right! If fact is always been an unethical practice.

What changes things now is that there is an ALREADY
established market for handheld computers that
sony is targeting in a predatory manner by selling
their product at a $200 dollar lose per unit.

You might argue that its not direct competition, but you
are wrong. PDA's and PSP are both handheld computers.
(Tapwave Zodiac exempifies that PSP and PDA' are competiting directly) anybody that says otherwise is not making an accurate distingish. Sony's dumping action hurts futher grow prospect of PDA device. Tell me what happens to the future of PDA's when PSP
takes over the market by dumping PSP, what happens to Tapwave Zodiac, and the future games that will never come to PDA's as a result of this illegal action?



Comment # 4 on 24 February 2005 at 14:52 by Anonymous
What is your problem, if Sony want to sell their product at a loss let them. The arguement that they have deep pockets to do this maybe valid, but the likes of HP, Dell and Palm are in the same postion. No-one seems to complain when McDonalds sells two burgers for £1, but this would have a direct impact on smaller sellers who can't compete on cost. If they are selling the PSP at a loss of $200 a unit, this is partly to compete with the more direct competition of the Nintendo DS which retails at a lower price. I bet that the other commenters on this board have PDA's and so would like some games on their machines, which will not happen if Sony rules with the PSP (which they will). The vast majority of PSP buyers will more likely be upgrading from a gameboy or get one as they have a PS2, these people aren't PDA buyers. If they want some extra functionality where there will be addons (such as wordprocesser/email client) in the future for the PSP. For most people a PDA is simply a glorified address book, not a real work tool (though to justify the cost they will say it is). I would say that a Palm 31 would be suitable for nearly all PDA users and it retails for £80, thats about £100 less than a UK PSP. I'd rather get a cheap PSP and pay slightly oner the odds for the games/software, then paying full price for both, wouldn't you? Yes, in the corperate world we now live in the small fish will disappear, but sadly that is the only way as a world we are going to progress (a bit of a generalisation!!). Indeed if the PSP was £400 a unit they wouldn't sell many in the UK and so would slow development of future products etc... Without large companies pushing products to the mass market and employing economies of scale there would be very few CD players, CDRW's, DVD players. G

Comment # 5 on 29 April 2005 at 02:57 by Anonymous
I THINK SONY SHOULD LOWER THE PRICE DOWN TO $100.00 FOR A PSP!!!!

Comment # 6 on 07 May 2005 at 22:51 by Anonymous
i want a psp for a lower price!!!

Comment # 7 on 04 September 2005 at 16:31 by Anonymous
The psp should sell for cheaper to enable more sales for sony, Due to more customers!

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