Today sees the launch of the Apple iPod Mini in Tokyo, Japan.
Consumers were quite keen to get their hands on one too. The portable music player is being debuted today in Apple Store Ginza, Tokyo and the queue outside the store just seemed to grow and grow.
When the store finally opened its doors at 10AM, over 1,500 people had formed a queue which stretched nearly half a mile long.
The man at the front of the queue was refusing to give his name, simply saying when quizzed by reporters,
"I've been here since 8:30 yesterday evening, that's all I'm saying."
Costing 28,140 Yen (around USD$240), the iPod Mini is the smaller brother to the popular iPod but can still hold around 1,000 songs in its memory.
The iPod Mini is only debuting in Japan today because demand for the device when it was launched to the U.S. back in January far exceeded expectations and the stock demand simply could not be met.
Steve Cano, regional director for Japan of Apple's retail division said,
"It's wonderful. Everything is going as well as we expected. There's a lot of Mac enthusiasts in Tokyo and we try to entertain them and have some fun. Each event gets bigger and better."
Apple also gave away a T-Shirt to the first 1,000 people in the queue.
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